NUROPE: WORKSHOP ON CREATIVE AND CULTURAL INDUSTRIES
ALICANTE, SPAIN 15 - 18 October 2009

The program of this Workshop on Creative & Cultural Industries has been designed through two days, to cope with the potential interrelation between industry, culture and creativity, focusing on cultural tourism industry.
Work sessions will explore how public and private industry are influenced by surrounding cultural activities, and moreover how creativity can become part of business strategy.


PROGRAMME

THURSDAY 15 OCTOBER 2009

 

arrival to Alicante

 

 

 

 

17:00

Meeting point (for Nomads and Local Participants) at the entrance of the Villa Universitaria Residence
Calle Vicente Savall, 16 - 03690 - S. Vicente del Raspeig (Alicante)

Villa Universitaria Residence

 

 

 

 

GUIDED VISIT TO THE ATELIER OF PEDRO ESPADERA, ARTIST AND BUILDER OF HOGUERAS
Hogueras of San Juan are monuments traditionally made in Alicante, built of wood and papier-mâché, to be set on fire at midnight on June 23rd.

 

 

 

 

FRIDAY 16 OCTOBER 2009

 

 

 

08:40

Meeting point for Nomads at the entrance of the Villa Universitaria Residence
Calle Vicente Savall, 16 - 03690 - S. Vicente del Raspeig (Alicante)

09:10 - Meeting point for Local Participants at Avda Ramón y Cajal, nº 5, CAMON

Villa Universitaria Residence

 

 

 

09:30

WELCOME
Mr Agustin Llorca, CEO, Director Territorial de la Caja de Ahorros del Mediterraneo, CAM

 

 

 

 

10:00

ROUND TABLE I
HOW COULD A CITY BE CONSIDERED AS AN IMPORTANT ECONOMIC DRIVER WITHIN THE CULTURAL TOURISM INDUSTRY? CITY PLANNING, ARCHITECTURAL ICONOGRAPHY AND VALUATION OF THE ARTISTIC/CULTURAL CITY HERITAGE; WHEN RESTORATION? WHEN DEMOLITION?
Efigenio Gimenez García, Colegio Territorial de Arquitectos de Alicante
Antonio Mayor, Presidente de HOSBEC, Representative of the Spanish Tourist Industry
Juan Luis Mira, Director and writer, founder and Director of the Jacara theatre company, and the Aula de Teatro of the University of Alicante, Professor and Head of Department of Spanish Literature at the I.E.S. Jaume II.

 

 

 

 

12:00

REPRESENTATIVE OF CAMON: CAMON AS CREATIVE INDUSTRY

 

 

 

 

12:30

DEBATE ABOUT CAMON: ITS PRESENT, ITS CHALLENGES AND STRATEGIES FOR A SUCCESSFUL FUTURE

 

 

 

 

14:00

lunch

 

 

 

 

17:00

ROUND TABLE II
CULTURAL TOURISM. REFLECTIONS ON ECONOMIC GROWTH DUE TO CULTURAL AND CREATIVE ACTIVITIES IN TOURISM SECTOR.
MYTHS AND EMOTIONS IN LEISURE TIME.
Martín Sevilla Jiménez, Ex-Counsellor of the Minister of Tourism of the Land of Valencia, Catedrático de Economía Aplicada. Instituto
Interuniversitario Economía Internacional, Universidad de Alicante
Irene Bajo García, Associated Professor, Labour Law and Social
Security. Faculty of Law, Universidad de Alicante
Juan Jose Miguel Tobal, Catedrático de Psicología, Faculty of
Psychology of the Universidad Complutense de Madrid

 

21:00 

"LA CULPA FUE DE YOKO”
Theatre play written and directed by Juan Luis Mira, Teatro Arniches, Alicante. 

 

SATURDAY 17 OCTOBER 2009

 

 

 

09:15

Meeting point ( for Nomads and Local Participants) at the entrance of the Villa Universitaria Residence
Calle Vicente Savall, 16 - 03690 - S. Vicente del Raspeig (Alicante)

Villa Universitaria Residence

 

 

 

09:30

NOVELDA, ONE PART OF EUROPEAN MODERNISM
Experiencing modernism in the city of Novelda, 35 km from Alicante

 

 

 

 

11:30

HERETAT DE CESILIA, AN ATTEMPT AT CULTURAL TOURISM BUSINESS
Family holding and product diversification – a visit to Heretat de Cesilia.

 

 

 

 

14:15

RECEPTION AT FUNDACIÓN KLEIN-SCHREUDER
Genoveva Tent, Counsellor of Community of Residents and
Maite García, Counsellor of Culture; both representatives of the City Council of l'Alfàs del Pi

 

 

 

 

14:30

lunch

 

 

 

 

17:00

IMAGES OF PLACES
THE ROLE OF THE BLOGS. TRAVEL BLOGS AND THE TOURISM INDUSTRY.
Dissertation of Patricia Aelbrecht, PhD Student, Åbo Akademi University, on her thesis on Cultural Tourism.

 

 

 

 

SUNDAY 18 OCTOBER 2009

 

departure